59 episodes
Coffee and Questions - Instagram, Realtors, Loan Officers Michelle Berman - Mikel
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- Business
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4.8 • 18 Ratings
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Michelle Berman-Mikel, who brought you Beyond The Method™️ brings you the podcast all about Instagram, Realtors and Loan Officers! Coffee and Questions, with Michelle Berman-Mikel!
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Episode 59: The right way to utilize in-house marketing w/Tiffany Mcquaid
Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box?
I went on a search to find someone who was re-writing the script on how in-house marketing was supposed to work, what it should look like, and I found the woman who is KILLING it at changing that game!
In this episode I interview the President of McQuaid & Company Real Estate Services and new author of the INth degree, Tiffany Mcquaid.
The nugget for you to ponder on: How can you create a presence that is PRESENT when you are not?
Connect with Tiffany
IG: https://www.instagram.com/tiffanymcquaid/
Facebook: https://www.facebook.com/tiffanymcquaid
Buy her book!: https://www.amazon.com/INth-Degree-How-Stand-Going/dp/B0CPHVFFBD/ref=mp_s_a_1_1?crid=1J24SEEN2MFRE&keywords=tiffany+mcquaid&qid=1705936657&sprefix=tiffany+mcqu%2Caps%2C200&sr=8-1
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod -
Episode 58: How are You Controlling the Narrative of Your Brand on Instagram w/Luke Acree
Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them.
So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether you think you do or not.
In this episode I get to interview a GEM of a human, Luke Acree, President of Reminder media who dropped knowledge bomb after knowledge bomb. Honestly could have stopped this episode 10 min in it was THAT GOOD!
The real question of this episode is, “How are you consistently showcasing yourself to the marketplace and controlling the narrative of your brand?”
Connect with Luke
IG: https://www.instagram.com/lukeacree/
Facebook: https://www.facebook.com/lukeacreeRM
Website for Reminder Media: https://remindermedia.com/tour-social/
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod -
Episode 57: How do you approach Instagram as a leader in your field? w/Laura Brandao
“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment?
You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If you are trying to be a leader in the mortgage industry, leading from the front is part of that job description. Laura Brandao is a shining example of EXACTLY that!
Laura and I connected on FB after realizing we both went to Rutgers, and in this episode we talk about what it looks like to go all in, and “burn the boats” as they say. Not your typical episode of how to’s, but instead a look into the minds of those who are leading from the front and failing forward in the social media space.
Connect with Laura
IG: https://www.instagram.com/brandao_laura/
Facebook: https://www.facebook.com/laura.brandao.395
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Episode 56: How can we leverage a FB group for Instagram prospecting w/Karen Cooper
Do you have a FB group? Are you connected to all of those who are in it on Instagram?
Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data?
In this episode I get the pleasure of Interviewing Karen Cooper, creator of the Empowering Women in Real Estate FB Group, which is one of the largest female ONLY groups on Facebook! Together we dig into how she uses her group, where Instagram comes in, and we also talk about all things personal VS business account on IG and where the intersection of it all lies.
This is a jam packed 50 min episode!
Connect with Karen
IG: https://www.instagram.com/karen.w.cooper/
Facebook: https://www.facebook.com/karen.w.cooper
FB Group: https://www.facebook.com/groups/270964189759362
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod -
Episode 55: Where is Instagram two years later w/Phil Treadwell
Two years can transform a world, and it’s time to dive back into that evolution.
In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they can connect with, not just the flashy, highly edited stuff.
Brace yourselves for Round 2 with Phil Treadwell, who's coming back to the podcast by popular demand—his last visit racked up five times more downloads than any other episode! We'll dive into the huge changes in both his life and the Instagram scene, and reflect on the power of mindset through it all.
Connect with Phil
IG: https://www.instagram.com/philtreadwell/
Facebook: https://www.facebook.com/pdtreadwell
Website: https://philtreadwell.com/coaching
And M1 Coaching: https://m1academy.app/free
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod -
Episode 54: What does building a community look like on Instagram w/Marjorie Adams
Agents are still asking the age-old question of “should I have a business and a personal account or just one?”
The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on Instagram. However, this becomes virtually unattainable when there's a separation between personal and business accounts
In this episode I get to interview Marjorie Adam, a 28 year veteran in the real estate industry, who not only sells a CRAP ton of real estate, but she is a podcaster herself, a mogul in the real estate coaching space AND a mom herself, and you know what she brought to light? Having two accounts is how realtors have been TAUGHT in the past.
Connect with Marjorie
IG: https://www.instagram.com/themarjorieadamteam/
Facebook: https://www.facebook.com/marjorie.adam.94
Website: https://www.marjorieadamteam.com/?fbclid=IwAR2DOYkuLrBF-K0GxcpPl1Q9v9qRH69fjwpxoS0aTyHl1m9d2tqHkiL9tEk
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: Michelle@bermanmediapd.com
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
Customer Reviews
The Bereman - 10 Stars
Ok first of all let me say this the "GOAT"! Now that we have that out of the way, here is the deal M. Berman is the real deal. Yes she knows IG, that is a given, but what makes her different is that she actually cares about you and your growth. She truly cares!!!!! Yes, she is a GURU but she is also so much more than that. She a freind, a mentor, an athletic beast, a forward thinker, a dedicated wife and most of all on top of all that she is a fierce mama bear. So if you want to change your IG flow with a simple understaning of the "HOW TO" then M. Berman is the way to go no question. I consider myself even more blessed to have Michelle and her team as a part of my circle now because to be the best you have be plugged in with the best. I recommed her and team Berman 5 times over. When you are ready to up your IG game reach out to her and hear her out. If you are not ready, thats ok too beacuse you will be eventually and no one, I mean no one does IG better the Berman!!! Oh one last thing LOL the podcast is dope too! I learn something new everytime she drops a new episode. :-)
Love!
I am loving this podcast so much!! I had the pleasure of first being introduced to Michelle on a real estate zoom class and can’t get enough of her! She’s absolutely brilliant and she knows her stuff!! 100%
5 ⭐️’s isn’t enough - they deserve 10!
‘Coffee and Questions’ is an absolute game-changer for anyone navigating the real estate world and seeking to dominate on Instagram specifically. As a devoted listener, I’ve not only gained valuable insights but have also had the privilege of being coached by Michelle Berman and Tiffany Janowitz. Together, they are an unstoppable force, seamlessly blending expertise, inspiration, and unwavering support. Their dynamic coaching style makes every session not only productive but also enjoyable. What sets Michelle and Tiffany apart is not just their industry prowess, but their genuine commitment to their clients’ success. They go above and beyond to ensure that every partnership is not only fruitful but also enriching on a personal level. Working with them has been nothing short of transformative. From the podcast to personalized coaching, their dedication shines through, making them not just mentors, but true champions in the real estate arena. If you’re ready to take your business to new heights while enjoying the journey, look no further than Michelle and Tiffany. They are not just mentors; they are phenomenal human beings who redefine what it means to excel in this industry. THANK YOU BERMAN MEDIA TEAM!!!
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